Today, reports claim that there are nearly 110,000 active e-commerce websites in the digital economy. So, if you’ve recently planned to launch your E-commerce websites, you need more than just talented web design company in Canada to make it a hit.
According to numerous marketers, while visuals work best in E-commerce, strategic planning is equally important. So here are certified tips and practices by marketers that ensure profitable gains in the field of E-commerce.
- Adding a prominent Call to Action tone
A strong call to action tone is vital when it comes to any E-commerce website. When it comes to products this means the ‘add to cart’ option. The ‘add to cart option on your feature page should be bold, colorful and powerful enough to garner attention.
Hence, if required sit and discuss color theory guides with your chosen web design company in Canada to find the most appropriate ‘add to cart’ option for your E-commerce website.
- Make the price tag visible
A common misconception amongst marketers is hiding the product price if it’s too high. However, experienced web designers claim that if products price are hidden it creates a misconception and mistrust amongst customers against your brand.
Hence, be bold and express the product price and feature it with precision.
For example, take a look at penguin publications and how they boldly feature the Cost price of books. The visible price tag in body clarity shows excellent web designing too.
Hence, look up popular sites and gather an idea about the kind of feature price your website requires. After that tell your preference to your selected eb design company in Canada and help them develop a clear price tag for your E-commerce website.
- Crisp and short information works better than long sentences
One thing to keep in mind is the web audience online have an attention span of less than 3 seconds. So, whether you’re selling a product or service, keep descriptions and write-ups crisp, entertaining, to-the-point and skimmable. Also, make the necessary templates and ask your chosen eb design company in Canada to implement the most attractive templates to draw in customer and increase CTC’s.
- Clear way for breadcrumb trails
In E-commerce it’s a popular choice to install breadcrumb trails. The purpose of these breadcrumb trials is to increase user engagement. These breadcrumbs can be added in any portion of your E-commerce website and these usually take up unused spaces.
Now, one thing to keep in mind is while adding a breadcrumb ensures that the breadcrumb categories added make sense. Moreover, the breadcrumbs should have usability for your online audience as well.
- Reviews and more ratings
For every E-commerce site to flourish, it requires user reviews. Today, nearly 80% consumer trust user reviews more than advertisements. So, consult the best web design company in Canada and ensure that your reviews option is pushed far ahead in the product page.
Remember be it ORM or increasing sales, a good review drags in more customers.
Hence, now that your know the tips, consult a reliable web designer and get working to develop the most profitable E-commerce website assuring good ROI.